In an automotive landscape dominated by SUVs, the return of the 2023 Toyota Crown to the United States after half a century is a bold and intriguing move. It redefines the traditional full-size sedan concept, transforming it into a spacious hybrid sedan with standard all-wheel drive and a hint of SUV-inspired elevation. The Crown offers a refreshing departure from the ordinary, akin to the legendary AMC Eagle of the past, and it arrives precisely when the automotive world needs a touch of whimsy.
The audacious premise of the 2023 Toyota Crown challenges convention by blurring the lines between “car” and “SUV.” Not since the Nissan Murano CrossCabriolet has an automaker ventured into this territory so boldly. The Crown’s unconventional approach to styling and design sets it apart from the current automotive landscape. It’s so delightfully wacky that one can’t help but wonder if Toyota might consider a convertible version. After all, the automotive world could use a dash of adventure, and the Crown’s bold styling is proof that whimsy is alive and well.
A Replacement Worth Noting
The 2023 Toyota Crown effectively fills the void left by the discontinued Toyota Avalon, a full-size sedan that often faded into the background of automotive consciousness. Toyota recognizes the dominance of SUVs in today’s market but also understands the need to cater to loyal full-size sedan enthusiasts who seek both comfort and eye-catching aesthetics. The Crown steps up by blending the charisma of a sedan with the elevated stance of an SUV, creating a vehicle that refuses to go unnoticed. With its striking two-tone paint jobs and sleek lines, the Crown sits nearly four inches higher than the Camry, exuding a distinct presence.
Performance Meets Efficiency
The 2023 Crown introduces the Hybrid Max System, a performance-oriented powertrain boasting 340 horsepower generated by a 2.4-liter turbocharged inline-four engine and two electric motors. This powerhouse is engineered to deliver peak torque between 2,000 and 3,000 rpm, allowing the Crown to sprint from 0 to 60 mph in a brisk 5.9 seconds. The drivetrain incorporates an electric motor upfront and a high-output water-cooled electric motor at the rear, promising an exciting driving experience. The inclusion of a six-speed direct-shift automatic transmission with paddle shifters ensures both performance and fuel efficiency, with an estimated 28 miles per gallon in combined city and highway driving.
Trimmed for Excellence
The 2023 Crown offers three distinct trims: XLE, Limited, and Platinum. The top-of-the-line Platinum trim stands out, featuring the exclusive Hybrid Max powertrain, Advanced Park System for effortless parking, 21-inch wheels, and striking two-tone paint options. The Advanced Park System takes the stress out of parking, expertly controlling steering, acceleration, and braking for both parallel and perpendicular parking. The Platinum trim also boasts Adaptive Variable Suspension, automatically adapting to road conditions for a smoother, more controlled ride.
Safety and Technology
All 2023 Toyota Crowns come standard with the Toyota Safety Sense 3.0 suite of driver assists and safety technologies, providing peace of mind on the road. Furthermore, every Crown includes all-wheel drive, employing an electric motor on the rear axle to complement the front-wheel drive setup.
Inside the cabin, the Crown features Toyota’s cutting-edge Audio Multimedia System, presented on a generous 12.3-inch touchscreen. Other standard amenities include eight-way power-adjustable front seats, dual-zone climate control, and in-cabin LED mood lighting. Opting for the Platinum or Limited trims adds a panoramic moonroof for an enhanced driving experience.
A Sanctuary of Comfort
Designed to be a haven on wheels, the Crown’s cabin prioritizes comfort and serenity. Toyota’s high-strength GA-K platform and suspension are engineered to minimize road noise, supplemented by strategically placed insulation and acoustic glass to cocoon passengers in tranquility. The available 11-speaker JBL Audio System, complete with a rear subwoofer and an 8-channel amp, delivers an unparalleled auditory experience, custom-tailored for the Crown.
In conclusion, the 2023 Toyota Crown’s return to the American market heralds a captivating fusion of sedan and SUV attributes. It embodies a fresh take on automotive design, a harmonious blend of performance and efficiency, and a commitment to safety and technology. The Crown is a testament to Toyota’s willingness to explore new horizons and redefine automotive norms, a move that’s poised to capture the imagination of driving enthusiasts and comfort seekers alike. It’s an invitation to a new era where lifted sedans might just find their place in the sun.