All-New U.S.-Bound Toyota Crown Targets Sedan And SUV

Are you looking for an SUV? Or maybe a sedan? Perhaps you are looking for a Toyota hybrid product because of its perceived quality and reliability? Well, Japan’s biggest car brand has just launched the Crown, a new name in the U.S. that will replace the aging Avalon. And this car that straddles the line between car and SUV might be just be what you’re looking for.

Born in Japan in 1955, the Crown is a huge seller in its home country, but up until now, has been virtually unknown to American motorists. And to make it palatable for a foreign audience, Toyota has trashed its conservative lines in favor of a far more stylish, futuristic exterior.

Full LED headlights are fitted as standard and optional on Limited, with LED daytime running lights available also. The front facia area is sculptured from one piece of reinforced plastic. The large criss-cross mesh grille design works well with an aluminum accent along the bumper. Three trims are available — XLE, Limited and the Platinum flagship which has a two-tone color combination. The Platinum also gets 21-inch wheels and Michelin tires, 20’s and 19’s are also available. To try to give the car its lowest possible side profile, Toyota designers have included blacked out wheel arches that we see on models like the RAV4 and bZ4X electric SUV.

Inside the Crown, you will find clean modern surfaces and lines. Interestingly, the car looks like a hatchback from the side, but it in fact has a standard trunk. Importantly, no gloss black is used and the leather seating comes with subtle stitching. A light bronze copper finish around the a/c outlets and across dash elevate the ambience while a 12.3-inch touchscreen boasts an all-new operating software and with hybrid powerflow graphics. The display also offers a 360-degree surround camera setup that gives a virtual view around car and piece of mind to motorists especially at night. In addition to the excellent side support in the seats, they also feature copper colored piping around the seat edges for effect. As you’d expect for a luxury sedan, the new Crown has a sunroof, 8-way power-adjustable electric front seats and an optional JBL 11-speaker sound system.

Drivers will enjoy the paddle shifters and source all necessary information from the 12.3-inch screen behind the steering wheel that artfully displays your power gauge, charge gauge, and drive modes that include Eco, Comfort, Normal, Sport S, Sport S+ and Custom.

At launch, the new Crown will be offered with two powertrains. Firstly, the Platinum employs a hybrid 2.3-liter turbocharged inline 4 cylinder that’s teamed up with a rear E-axle delivering 340-hp. It’s mated to a 6-speed auto with a claimed 28mpg. The XLE and Limited models get a less powerful 236-hp hybrid system that uses a 2.5-liter four-cylinder and three electric motors.

Toyota fits most of its cars with a host of standard driver-assistance features, and the Crown is no different. All models come with a package of features including automated emergency braking, adaptive cruise control, lane-keeping assist, automatic high-beam headlamps, among other features.

Starting at an estimated $41,000 for the XLE, the Limited is priced at around $45,000 while the Platinum will get a sticker price hovering around $49,000.

Correction: The Limited version’s price was corrected from $450,000 to $45,000 on August 1. We regret any inconvenience.